If This Advert Doesn't Make You Quit Smoking, Nothing Will

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If you have become desensitized to those images on packets of rotting teeth, clogged arteries and collapsing lungs, then maybe this will strike a chord.

The advert, produced by BBDO Proximity Thailand, is called “The Message from the Lungs.” The ad shows us black ink swirling around, which we then learn is made from the lungs of deceased smokers, it’s all very grizzly.

BBDO wrote:“By cooperating with Faculty of Medicine, Chulalongkorn University, we are successfully extracted black substance from smokers’ donated lungs and made it into ink. Then bottled and distributed them in public space for people, especially current and potential smokers to see how smoking can harm their lungs and their bodies, and also convince them to quit sooner.”

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