It Said Come In, Ask For Tom And We Will Give You A BMW. Then This Happened
April Fool’s has been and gone and we’re all safe for another year.
The guys at BMW in New Zealand had a slightly different approach to all the other brands out there, they pulled a ‘prank’ that they have coined as the world’s first reverse April Fool’s joke.
It all started with this add in the local paper, as you can see it clearly says April Fool’s next to it.
It read “Be the first person to bring your car, along with this coupon into the BMW Newmarket dealership this morning, ask for Tom and we’ll swap your old car – whatever it is – for a brand new BMW”.
The question was, would anyone take it seriously…