Salvation Army Release Powerful Domestic Violence Advert Featuring "The Dress"


In light of the recent “Is it black and blue or white and gold” viral craze that swept the world, the Salvation Army have answered with a new campaign that hits home hard.

We’re sure you’ll all remember that dress that got so many people talking and arguing about something as futile as colours? Well the salvation army have taken their own approach to the image with their new campaign to raise awareness for domestic violence.


It features a woman who appears to be bruised ‘black and blue’ wearing the white and gold version of the dress that sparked so much controversy.

With the tagline ‘Why is it so hard to see black and blue?’ it was released by the South African branch of the Salvation Army in an attempt to combat the issue of domestic violence. Underneath the woman are the words…

‘The only illusion is if you think it was her choice. One in six women are victims of abuse. Stop abuse against women.’


In 2011/12, 7.3% women and 5% men in the UK reported having experienced domestic abuse and 31% women and 18% men have experienced domestic abuse since the age of 16 years. This amounts to 5 million women and 2.9 million men in the UK.

If you are aware or any domestic violence taking place, help is always available and you can call the English National Domestic Violence Helpline at 0808 2000 247.

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