Malaysia Airlines With Insensitive And Ill-Timed PR Disaster



Malaysia airlines have been heavily criticised for its ultimate bucket list contest just months after one of it’s planes crashed and killed 537 people. 

It has been deemed insensitive to ask what people would like to see or do before they die considering the troubled year that they have had. 

They have now changed the wording of the online content, which asked customer in Australia and New Zealand to describe in 500 words or less “what and where would you like to tick off on your bucket list, and explain why?”

The prize for 16 winners was an iPad or return tickets to Malaysia.


By late last night the terms ‘bucket list’ had been replaced by ‘to do list.’

These are tough times for  the airline. They recently announced the axing of 6,000 jobs and planes have been pictured taking off with rows of empty seats. Working in their PR team must be one of the toughest jobs in the world right now.

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